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India’s breakfast table is undergoing quite a shift and Quaker Chennai, May, 2026: India’s breakfast table is undergoing quite a shift and Quaker is moving with it. As consumers become more mindful of what they eat, prioritizing protein, fibre and clearer nutritional choices, Quaker, the world’s No.1 oats brand1, is stepping up with a refresh that brings these benefits to the forefront, helping consumers make quicker, smarter breakfast decisions. The shift is rooted in a sharp understanding of how Indian consumers are evolving. According to a Mintel report2, protein (44%) and fibre (25-27%) have emerged as key drivers in health-focused purchase decisions. A growing appetite for both high-protein and high-fibre options - particularly among younger consumers - points to a generation that...