Zivame’s Vibrant Pongal Celebrations Spotlight Lingerie Beyond
Zivame’s Vibrant Pongal Celebrations Spotlight Lingerie Beyond Stereotypes with Megha Akash
Continuing its mission to challenge conventions, Zivame builds confidence-led conversations around intimate wear for Indian women.
Chennai, January 13, 2026: Infusing the festive spirit of Pongal with contemporary fashion and experiential retail, Zivame, India’s No.1 lingerie and intimate wear brand, hosted a vibrant in-store celebration at its outlet in Phoenix Marketcity Mall, Chennai. The festivities were inaugurated by actor Ms. Megha Akash, who brought star power to the evening while also offering shoppers an exclusive preview of Zivame’s Grand Lingerie Festival, set to go live on 30th January. Set against a colourful, Pongal –themed décor, the celebration featured an immersive retail e...









