India says, ‘Namak ho Tata ka, Tata Namak’, brand says it with a refreshing twist
India says, 'Namak ho Tata ka, Tata Namak', brand says it with a refreshing twist
Tata Salt launches a series of 11 films that capture relevance of the signature tune in consumer’s daily lives by showcasing it in different situations and moods
Tata Salt, a pioneer and market leader in India’s branded iodised salt segment, has launched a unique campaign that breathes new life into its iconic jingle, ‘Namak ho Tata ka, Tata Namak’. The multi-asset campaign celebrates the brand’s ubiquity as ‘Desh Ka Namak’, resonating with the youth and also capturing the pulse of India. It offers a new outlook with a fresh spin to the jingle while retaining its timeless signature tune.
The 2.0 version of ‘Namak ho Tata ka, Tata Namak’ jingle promises its consumers an element of surprise and delight...
