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More about Air India’s new inflight safety video
More about Air India’s new inflight safety video
‘Safety Mudra’: Mudra, a Hindi word that translates to '(hand) gestures,' is one of the most striking features of Indian classical dance as a form of expression, used in the new inflight safety video for demonstration.
About the video: The video unfolds with an Air India cabin crew member warmly welcoming a young female passenger, whose gaze is drawn to the Air India ‘Vista’ (a golden window frame unveiled last year as an integral part of Air India's new global brand identity). As she playfully peeks through the ‘Vista’, a magical cultural spectacle unfolds before her — a melodic and rhythmic blend of eight classical or folk dances from across India delivering flight safety instructions.
Credits:
· Conceptuali...